Industry

International TV Markets: Evolution, Strategy, and the Power of Events by M. Chiara Duranti

International TV Markets: Evolution, Strategy, and the Power of Events by M. Chiara Duranti
In recent years, international audiovisual markets have undergone a significant transformation, reflecting broader changes across the entertainment industry. More than ever, professional events – from content markets to industry summits and awards – have become vital spaces for forging global connections, identifying emerging trends, and rethinking business models.

One of the most influential players in this evolving ecosystem is C21Media, the UK-based publishing powerhouse that has reshaped the global calendar with curated events such as Content London, Content Miami, Content Warsaw, and the newly launched Content India. The company’s content-first philosophy has turned these events into key observatories of global storytelling.
At Content London 2024 (held December 2–5), the spotlight was on artificial intelligence and tools like OpenAI’s Sora, prompting open discussions around how emerging tech is impacting creativity and production workflows.

In 2025, C21 expanded its reach with the first-ever Content India Summit in Mumbai, an invitation-only event that gathered over 150 key stakeholders from both Indian and international TV sectors. A second, larger edition is already scheduled for March 2026, with dedicated screenings and a marketplace focused on one of the most dynamic and strategic regions in global content.

Alongside market events, C21Media Enterprises continues to oversee the prestigious Rose d’Or Awards, now in its 64th year. According to Chairman Mark Rowland, the award is evolving to better reflect current social values, with a special focus on diversity and inclusion. One notable winner in 2024 was Otto Baxter: Not a F**ing Horror Story* (Best Documentary), which tells the story of a man living with Down syndrome. The growing fluidity of genres is also challenging traditional classification systems, opening new conversations about format innovation.

In addition, Content Americas now hosts the Rose d’Or Latinos, launched to celebrate the excellence and creativity of Latin American content — a fast-rising force in global media.

Meanwhile in Europe, the Series Mania Forum (Lille, March 23–28, 2025) recorded record attendance with over 5,000 professionals – in part due to the cancellation of MIPTV. With a program rich in high-level pitches, screenings, and panels, Series Mania has reinforced its role as Europe’s top drama hub. According to Forum Director Francesco Capurro, “visibility is the biggest challenge for content in an overcrowded digital world.” This insight led to the creation of the Best Marketing Initiative Award, which recognizes outstanding promotional campaigns. Recent winners include Doctor Who: Flux (BBC Studios), Sex Education – Season 4 (Netflix), and House of the Dragon – Season 2 (HBO/Max), with special credit to campaign strategist Marina Maslać.

In the Ibero-American landscape, Iberseries & Platino Industria (September 30 – October 3, 2025, Madrid) has emerged as a vital networking and co-production platform. Organized by EGEDA and Fundación Secuoya with support from FIPCA and institutional partners, the event gathers over 2,600 professionals and 1,000 companies from more than 50 countries.

Across Central and Eastern Europe, the NEM Dubrovnik and NEM Zagreb events are becoming key strategic nodes for international co-productions. Originally focused on telecom players like Telekom Serbia and Deutsche Telekom, NEM Dubrovnik now attracts global studios like BBC, All3Media, Warner Bros., and Disney. The market floor has grown significantly, offering a platform for new content launches.
The winter edition, NEM Zagreb (December 10–12, 2024), has positioned itself as a major venue for producers from Central and Eastern Europe to collaborate.

A milestone of 2025 was the historic merger of NATPE and Realscreen into a single event: the Natpe Global + Realscreen Summit, focused on the U.S. market and unscripted content. This move by Canadian media group Brunico Communications – publishers of Realscreen, Kidscreen, and Playback – signals a new strategic direction following NATPE’s bankruptcy under previous management.
The first joint event, held February 3–7 in Miami, aimed to offer a unified and competitive experience. It also directly responded to increased competition from C21’s Content Americas, also held in Miami in January. Brunico continues to strengthen its position in the CEE region with Natpe Budapest (June 23–26, 2025), which traditionally mirrored LA Screenings but has evolved to cater to Eastern European broadcasters.

Yet the summer calendar is increasingly competitive, with Content Warsaw (June 2–5) and NEM Dubrovnik (June 8–12) fighting for attention during the same period – proof of how vibrant and saturated the international TV events scene has become.

As the global industry continues to shift, one thing is clear: international markets are no longer just trading hubs – they are the beating heart of a business in constant reinvention.

In the file attached you can read the full article on the n.5/2025  of Tivù Magazine.
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