Industry

TelevisaUnivision unveiled a dynamic new content-first strategy at its 2025 Upfront presentation in New York’s Hall des Lumières, reinforcing its position as the leading media powerhouse for the U.S. Hispanic audience. The company’s new vision puts premium Spanish-language storytelling and cultural authenticity at the center of its expansive multiplatform ecosystem, which includes linear television, digital platforms, and the growing global reach of ViX, now with 28 million viewers in the U.S. alone.

Donna Speciale, President of U.S. Advertising Sales and Marketing, opened the presentation by reaffirming the company’s long-standing commitment to the Hispanic community. While many media companies try to cater to all demographics, she said, TelevisaUnivision remains focused on being everything to one — leveraging its 70-year legacy, cultural authority, and deep-rooted audience relationships to stand out in a fragmented media landscape.

Presidents Ignacio Meyer (Univision Networks Group) and Rafael Urbina (Streaming and Digital) then laid out the group’s new content-first approach, designed to align creative scale with platform innovation and cultural relevance. At the core of this strategy is an ambitious push across genres and formats, with a focus on always-on entertainment, vertical video, music, sports, and live events, all tightly integrated across TV and ViX.

Among the highlights is a growing slate of 24/7 unscripted formats built specifically for streaming, a new wave of one-minute “microdramas” for mobile viewers, and a groundbreaking expansion of the company’s soccer portfolio through an exclusive deal with Concacaf that includes all major women’s competitions.

In the music space, the launch of ViX Música marks a major strategic move, offering fans exclusive access to concerts, interviews, behind-the-scenes footage, and docu-specials, including an intimate portrait of Prince Royce. The platform also expands into live territory with YA Fest, a new three-city music festival debuting in September 2026, in partnership with the popular Bresh brand. The collaboration aims to connect artists, creators, and young Latino audiences through digital-first live experiences.

Advertising innovation is also central to the new strategy, with immersive in-show ad formats on ViX developed with TripleLift, designed to offer seamless integration for brand partners.

The Upfront presentation featured a preview of the upcoming programming slate for the 2025–2026 season, including scripted dramas, talent shows, game shows, and reality competitions that reflect the company’s commitment to premium Spanish-language content:

Scripted Highlights:

Con Esa Misma Mirada (Seasons 1 & 2): A powerful melodrama starring Angélica Rivera and Sofía Castro, centered on a woman betrayed by her husband who embarks on a journey of self-discovery

Doménica Montero: Angelique Boyer returns as a wronged woman seeking redemption and revenge on her ancestral land

Monteverde: A suspenseful tale of mistaken identity and survival featuring África Zavala and Gabriel Soto

Los Hilos del Pasado: Starring Yadhira Carrilo and David Zepeda, this fashion world drama explores maternal bonds and buried secrets

Papás por Siempre, Regalo de Amor: Emotional family-driven dramas questioning love, lies, and responsibility

Unscripted and Reality Formats:

El Conquistador: A high-stakes survival competition set in the Dominican Republic, hosted by Julián Gil and Valeria Marín, with contestants battling the elements and each other for a $200,000 prize

Juego de Voces (Season 3): A multigenerational musical showdown hosted by Angélica Vale, celebrating legacy, emotion, and performance

La Mansión 24/7: A new all-access reality competition from the creators of Nuestra Belleza Latina featuring continuous live content

¿Quién Caerá? and ¿Quién Caerá? KIDS: Trivia-based game shows hosted by Adamari López, testing general knowledge and agility, including a special kids edition co-hosted by her daughter Alaïa Costa-López

¿Quién es la Máscara? (Season 7): The hit mystery-singing format returns with dazzling costumes and an all-star investigative panel

Live Events Across Platforms:

Premio Lo Nuestro: Celebrating legacy and excellence in Latin music, based on radio play and industry evaluation

Premios Juventud: Honoring young changemakers in music, social media, and culture with a focus on community impact

Latin GRAMMY Awards: The industry's most prestigious night returns live from Las Vegas on November 13

¡Feliz 2026!: A cross-platform New Year’s Eve celebration from Times Square, filled with music, celebrity moments, and cultural reflection