Nadav, let’s start with a simple but crucial question. When did you realize you had become so successful? Today, Dori Media owns some of the most widely adapted titles in the world.
Nadav Palti: [smiles] Well, I wouldn't say we’re there yet. We try, we work hard—really hard. That’s who we are as Israelis. Since we’re born, we’re taught that if you want something, you have to work for it. Why? Because Israel is only 75 years old. When you look at Europe—Rome, Paris—you have castles, centuries of culture. We have Tel Aviv, and we’re constantly running, every day, even on weekends, to catch up. It’s part of our DNA.
One of your most famous successes is “BeTipul” – known globally as “In Treatment.” But that wasn't your first breakthrough, was it?
No, no. We actually started earlier, around 2002–2003, producing telenovelas and scripted series in Argentina. Titles like Rebelde Way, La Lola, Ciega a Citas—we sold them to over 120 countries. Not just the shows, but everything that came with them: live concerts, merchandising, licensing, music. It was a full 360-degree business.
And then came “In Treatment.”
Yes. BeTipul—or In Treatment—was our first major Israeli scripted format to go global. That was in 2008. Today, it has been remade in 19 different countries. It’s one of the top three most adapted scripted formats in the world. Just to give you an idea: we’re currently filming the sixth season of In Treatment in Brazil. They’ve even written their own seasons beyond what existed in Israel—season 4, 5, and now 6. We co-own those scripts with the Brazilian production company, Moonshot. It’s streaming on Globoplay.
What’s the biggest title Dori Media has ever exported?
Rebelde Way. No question. It’s a youth telenovela, but it became the biggest franchise we’ve ever had. It conquered Latin America, Spain, the U.S. Hispanic market, and even Brazil. And now—20 years later—we’re witnessing a massive revival. The original cast is touring again! They’ll be in Naples, Madrid, Barcelona, Athens. The same people, just 20 years older, playing to packed arenas.
And beyond unscripted? Your game shows are making waves too.
What’s the biggest title Dori Media has ever exported?
Rebelde Way. No question. It’s a youth telenovela, but it became the biggest franchise we’ve ever had. It conquered Latin America, Spain, the U.S. Hispanic market, and even Brazil. And now—20 years later—we’re witnessing a massive revival. The original cast is touring again! They’ll be in Naples, Madrid, Barcelona, Athens. The same people, just 20 years older, playing to packed arenas.
And beyond unscripted? Your game shows are making waves too.
Absolutely. Power Couple is a standout. It’s now in over 20 countries. RTL Germany is airing season 10 in primetime, and also streaming it on RTL Plus. They even split it—some stars on TV, others on streaming. Two seasons per year!
Tell us about your latest projects.
One I’m really excited about is The Auction, a new game show format we just launched here in Paris. We believe it has global potential. On the drama side, we have Losing Alice, which premiered on Apple TV+, on 100 countries,—a dark, psychological thriller, dubbed in 8 languages, subtitled in 40. A major international success. We’re also producing Soul Sucker, The New Black, Dumb, and more. Every year, we aim to create 5–7 dramas and 2–3 non-scripted formats.
Tell us about your latest projects.
One I’m really excited about is The Auction, a new game show format we just launched here in Paris. We believe it has global potential. On the drama side, we have Losing Alice, which premiered on Apple TV+, on 100 countries,—a dark, psychological thriller, dubbed in 8 languages, subtitled in 40. A major international success. We’re also producing Soul Sucker, The New Black, Dumb, and more. Every year, we aim to create 5–7 dramas and 2–3 non-scripted formats.
You’ve built an international business. Where do you produce now?
We produce both in Israel and Latin America—specifically Mexico, Uruguay, and Argentina. We have offices in all those regions, and our strategy has always been global from day one.
So what’s next for Dori Media?
Keep running. Keep innovating. We don’t stop. We’re always looking for stories that can cross borders, formats that can travel. That’s our strength. That’s our challenge. And that’s our passion.
So what’s next for Dori Media?
Keep running. Keep innovating. We don’t stop. We’re always looking for stories that can cross borders, formats that can travel. That’s our strength. That’s our challenge. And that’s our passion.
