According to the research, streaming platforms like Max, Disney+, Amazon Prime Video, Netflix, and Paramount+ have formed strategic alliances with various companies in Latin America to attract subscribers. These alliances, primarily with telecommunications firms, aim to offer bundled services, leveraging existing infrastructure for wider reach. The partnerships, categorized into billing bundles, commercial bundles, and deeplinks bundles, provide added benefits to users.
Platforms such as Max and Paramount+ lead in the number of partnerships, offering free trials and discounts. Looking ahead, the streaming market is expected to witness increased partnerships with companies from diverse sectors, offering more options for users. Additionally, the introduction of advertising plans and the emergence of new platforms by partner companies indicate a shift in the landscape towards greater competition and user choice in 2024.
