Mediaset Distribution is heading to MIPTV with two hit unscripted formats

Mediaset Distribution is heading to MIPTV with two hit unscripted formats
Mediaset Distribution's Claudia Marra is attending MIPTV (Cannes, 8-10 aprile) with two hit formats: Io Canto Generation and Back to School.

 Marra will meet new clients and broadcaster at the new stand of MFE (Media for Europe) located inside the Palais at Riviera R.7-H3.

"Io Canto Generation" is a revival of the beloved children's singing contest "Io Canto," which originally aired on Canale 5 from 2010 to 2013. In this new edition, children aged 10 to 15 take the stage to perform both Italian and international hit songs. The format includes audience voting and a jury of four professionals. Celebrity guests also join in, singing duets with the talented young contestants, who are divided into six teams, each captained by a celebrity. The show is hosted by Gerry Scotti, and recorded an average of 3.2mln viewers with an audience share of 21.5%.
The second format, "Back to School," is a game show where 12 children aged 7 to 11 assist celebrities in passing an elementary school exam. Notable figures from entertainment, music, and sports go back to school, attending classes given by these children. In each episode, six candidates take the final exam, facing tests covering various subjects from the primary school curriculum. The show combines studio-based assessments with real-life scenes of celebrities attending classes with the children. Two seasons have been broadcast both in Italy and Germany (ProSieben) and the format has been optioned in several European countries.