London Screenings: A Must-Attend Event

London Screenings: A Must-Attend Event
Once, the international television format market revolved around two main events: MIPTV in April and MIPCOM in October. However, in recent times, we have witnessed a radical shift in the television industry, thanks to the success of the February London Screenings (London, February 26- March 1, 2024).

Initially overshadowed by the annual BBC Showcase, which relocated from Liverpool to the city of London, the London Screenings have become a must-attend event with an entire week dedicated to presenting new formats and series among prestigious venues like the Ham Yard Hotel, Charlotte, exclusive clubs, and historic theaters around Soho and Leicester Square. This year, 30 events were held, also extended to the Americans (Paramount, Fox, MGM, NBC), while the Oden Theatre was the hub for screenings by Fremantle, All3Media, ITV Studios, and the prestigious BAFTA venue hosted Banijay, Cineflix, and Newen at the Soho hotel and NBC at the Sue Perkins Hotel, not to mention Passion Distribution gathering buyers at the Groucho Club, while Paramount organized a cocktail at the roof garden of the luxurious hotel The Londoner.

As for the content, there weren't many surprises; some formats had already been announced at MIPCOM (Cannes, October 16-19, 2023). Banijay's game show spin-off Deal or No Deal Island was launched in London, while Fremantle presented Hot Mess Summer with the same reality stars serving at the Odeon Luxe bar. Fox Entertainment introduced the French version of the Beat My Mini-Me format with producers discussing set design and arrangements for TF1, while ITV Studios dubbed themselves the "House of Love" for their extensive offering of dating shows on the market, from the super brand Love Island and its spin-offs to Let Love Rule, while Warner Bros. focused on the Bachelor franchise in the "golden" version with The Golden Bachelor also expected in a female-led edition, featuring a mature woman in search of a second love.

Sony recalled the twenty-year success of the Dragon’s Den brand adapted worldwide and revived an old hit, the dancing talent show So You Can Dance? Meanwhile, All3Media relaunched the global success of The Traitors, the London Screenings celebrated the achievements of great formats, from Banijay's The Summit also adapted in Sweden, Fremantle's The Piano acquired in Spain, ITV Studios' Scared of the Dark sold in Germany, and BBC Studios' game show 1% Club already in eleven territories, while The Real Housewives also arrived in Dubai.