Markets

Maria Chiara Duranti, Founder & Chief Editor of Formatbiz, journalist, member of the International Academy of Television Arts & Sciences (International Emmy Awards), reports:
“London's most anticipated event week of the year, especially for its glamorous and chic aura is undoubtedly Content London, which takes place in London before Christmas and attracts many producers from all over Europe.
Once again this year, the event took place during the week of Nov. 27-30, when Christmas lights covered Covent Garden and the magnificent Renaissance hotel in St Pancras adorned with elegant festive ornaments. The event was located in several venues, starting at Kings Place where a number of panels dedicated to fiction and TV industry’s trends were held, one of the most interesting conferences was dedicated to AI, while at Gas Station, The Lighterman and The Standard many International distributors (Warner Bros., Asacha, Universal, Keshet, All3Media etc.) organized their meetings to present the new formats and series.
Among the countless parties and cocktails we can’t not mention the Rose d'Or ceremony that honoured formats and series, among which the lion's share went to the company Be-Entertainment with its two formats Destination X and Justice in Jail.
But there was also a day dedicated to AI with many experts talking about the various applications that can be used to improve our work. In particular the panel titled ‘AI: your new creative partner’ presented by Dan Taylor-Watt a digital expert was focused on the impact of AI as a positive and creative partner as there are many tools, that can be adapted in the TV industry professions from the creation of deck and presentation to all the production's process (dubbing, cutting & editing, setting, music’s production etc.)”.