Chiara Sbarigia, president of the Italian Audiovisual Producers Association (APA), exposed the results in the 2022/2023 season.
According to it, the total value of investments into original Italian productions was €1.8 billion, while investments in linear platforms was around €1 billion, furthermore, the total value of investments into original Italian productions (in all genres) amounted to €1.8 billion, and that investments in linear platforms (free or requiring payment) was around €1 billion.
Chiara Sbarigia then declared: “The constant growth of online content is today worth about a third of that of television. Fiction films and series for TV and VOD constitute the main genre per volume of investment (55%) but we have noticed an important increase for documentaries and animation, mainly in the VOD segment.”
As for entertainment, the data reveals that in the 2022/2023 period, the hours offered as first viewings on linear channels (16.855) increased, marking a growth of +7% compared to the 2021/2022 season. Compared to the previous season, OTT services also showed good growth, in terms of hours (+5%) and titles (+9%), "rewarding in particular the independent production model (+24% in titles and +30% in hours)."
At the same time, adaptations of international formats are growing both in terms of titles (+11%) and in terms of hours (+39%), in particular thanks to talent shows, reality TV, dating shows and the factual genre.
Italian formats sold abroad, by contrast, register only a marginal growth (only two more titles compared to the previous season).
Regarding documentaries, a small growth is in evidence in terms of hours (+4% for a total of 555 hours) and a minar fall in titles (-1%, for a total of 231 titles).
A slight decrease is also evident in the amount of content broadcast by linear networks (183, -9%) accompanied by an increase of hours of programming (442, +5%). Also revealed is “a significant increase of documentaries for OTT platforms (48, +41%), which, however, focus on shorter formats, with a substantial retention of hours (93, -2%)."
Within the kids segment, the Report highlights that animation represents ¾ of the offer and that the genre that grows the most is the scripted format (namely film and series). In particular, “productions or co-productions in which national production entities have an important role account for 15% of the offer for children,” while “in the scripted offer, series excel, with 56 titles (48%) and 548 hours (79%), which remains stable and favours the short series format, most popular amongst the OTT.”
In terms of genre trends, drama is growing slightly (+4 titles, +3% hours), comedy is retreating (-3 titles, -10% hours vs. 2021/2022) and teen and coming-of-age content is exploding (+11 titles, +62% hours), and is predominantly serial and predominant in OTT catalogues.
A slight decrease is also evident in the amount of content broadcast by linear networks (183, -9%) accompanied by an increase of hours of programming (442, +5%). Also revealed is “a significant increase of documentaries for OTT platforms (48, +41%), which, however, focus on shorter formats, with a substantial retention of hours (93, -2%)."
Within the kids segment, the Report highlights that animation represents ¾ of the offer and that the genre that grows the most is the scripted format (namely film and series). In particular, “productions or co-productions in which national production entities have an important role account for 15% of the offer for children,” while “in the scripted offer, series excel, with 56 titles (48%) and 548 hours (79%), which remains stable and favours the short series format, most popular amongst the OTT.”
In terms of genre trends, drama is growing slightly (+4 titles, +3% hours), comedy is retreating (-3 titles, -10% hours vs. 2021/2022) and teen and coming-of-age content is exploding (+11 titles, +62% hours), and is predominantly serial and predominant in OTT catalogues.
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