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Chiara Sbarigia President of APA unveiled the 5th report about the Italian Audiovisual at MIA

Chiara Sbarigia President of APA unveiled the 5th report about the Italian Audiovisual at MIA
The intense week dedicate to the Italian and International Audiovisual organized by MIA (Rome, October 9-16, 2023) at Palazzo Barberini ended on Friday with the presentation of the Report on National Audiovisual Production.

Chiara Sbarigia, president of the Italian Audiovisual Producers Association (APA), exposed the results in the 2022/2023 season.
According to it, the total value of investments into original Italian productions was €1.8 billion, while investments in linear platforms was around €1 billion, furthermore, the total value of investments into original Italian productions (in all genres) amounted to €1.8 billion, and that investments in linear platforms (free or requiring payment) was around €1 billion.

Chiara Sbarigia then declared: “The constant growth of online content is today worth about a third of that of television. Fiction films and series for TV and VOD constitute the main genre per volume of investment (55%) but we have noticed an important increase for documentaries and animation, mainly in the VOD segment.”

As for entertainment, the data reveals that in the 2022/2023 period, the hours offered as first viewings on linear channels (16.855) increased, marking a growth of +7% compared to the 2021/2022 season. Compared to the previous season, OTT services also showed good growth, in terms of hours (+5%) and titles (+9%), "rewarding in particular the independent production model (+24% in titles and +30% in hours)."

At the same time, adaptations of international formats are growing both in terms of titles (+11%) and in terms of hours (+39%), in particular thanks to talent shows, reality TV, dating shows and the factual genre.

Italian formats sold abroad, by contrast, register only a marginal growth (only two more titles compared to the previous season). 

Regarding documentaries, a small growth is in evidence in terms of hours (+4% for a total of 555 hours) and a minar fall in titles (-1%, for a total of 231 titles).

A slight decrease is also evident in the amount of content broadcast by linear networks (183, -9%) accompanied by an increase of hours of programming (442, +5%). Also revealed is “a significant increase of documentaries for OTT platforms (48, +41%), which, however, focus on shorter formats, with a substantial retention of hours (93, -2%)."

Within the kids segment, the Report highlights that animation represents ¾ of the offer and that the genre that grows the most is the scripted format (namely film and series). In particular, “productions or co-productions in which national production entities have an important role account for 15% of the offer for children,” while “in the scripted offer, series excel, with 56 titles (48%) and 548 hours (79%), which remains stable and favours the short series format, most popular amongst the OTT.”

In terms of genre trends, drama is growing slightly (+4 titles, +3% hours), comedy is retreating (-3 titles, -10% hours vs. 2021/2022) and teen and coming-of-age content is exploding (+11 titles, +62% hours), and is predominantly serial and predominant in OTT catalogues.

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